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Direct Mail 101

Assistance Plus understands that working with the US Postal Service regulations can be confusing. Here are a few of our most frequently asked questions to help you.

Are different types of mail handled differently? Is there a difference between Standard (bulk), First Class and non-profit classifications?

  • All mail handing is treated with the same care and respect by the US Postal Service – regardless of the postage choice. The only difference between First Class and Standard mail is the delivery time frame. Presort Standard and Non-Profit mailings are not delivered with the same priority as First Class mail.

What’s the difference between standard and nonprofit mail?

  • Nonprofits enjoy a reduced postage rate. Organizations must be authorized by the postal service to mail at nonprofit rates. This typically requires the organization to qualify for an IRS nonprofit approved (502C.3 or similar) designation.

How long does it take for my mailing to be delivered?

  • Many factors affect the delivery time frame of your mailing – including mail class (First Class presort vs. Standard Presort), destination, and peak season periods for the postal service such as Christmas.
  • First Class Presort is the fastest and more costly approach to mailing – generally reaching the destination within 1 to 5 business days. Standard Presort mailing typically takes 5 to 15 business days to reach the destination. Please note, these are for domestic destinations.

What size does the address block need to be to meet the USPS specs?

  • 4″ x 2″ is recommended for the address block and the IMB (Intelligent Mail Barcode).
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