The US Postal Service allows customers to send marketing mail to a designated area, saturating an entire neighborhood with your message, using the post offices Every Door Direct Mail (EDDM) program. You can reach every home and/or business in a specific area. No need to address each mail piece with a name or address. This is the most cost-effective way to reach a specific zip code with a direct mail piece.
Assistance Plus understands that working with the US Postal Service postal regulations in reference to Every Door Direct Mail marketing can be confusing. We will work with you to help you understand and meet the regulations for this type of processing. We will help you identify specific areas to target potential customers.
Companies can select specific carrier routes; zip codes or addresses within a selected distance from their business to target potential clients. We will work with you to ensure the size of your mail piece qualifies for this processing category. We can print, process and prepare your pieces to deliver to the post office.
Working with Assistance Plus allows you to use this processing method with no volume limits. We will print all the forms and bundling slips required and bundle the mail correctly to deliver to the post office. We will take your pieces to the post office and work with the post office to get your pieces processed. No need to pay for a permit from the post office. No need to spend time at the post office.
Quick References for Every Door Direct Mail (EDDM)
Below, you’ll find guidelines with qualifying dimensions and other requirements for processing Every Door Direct mail pieces.
Mailing requirements
All Every Door Direct Mail (EDDM) mailpieces must have the entire mailing address on the “top half” of the mailpiece. The orientation of the address, whether it’s applied on the long or short side, does not matter (except that the labels placed parallel to the shortest end must not be upside down). The shortest end will always be the top half of the piece. Length is always the longest side.
Acceptable Every Door Direct Mail label options for entry at Business Mail Entry Units (BMEU):
“Postal Customer” for all active deliveries (business and residential).
“Residential Customer” for residential deliveries.
“PO Box Customer” for PO Box™ deliveries.
- City, State, and 5-Digit ZIP Code™ are recommended but not required.
- “EDDM” must be included after “ECRWSS” on the label of pieces greater than 10.5” and up to and including 11.5″ in length submitted at a BMEU.
Every Door Direct Mail indicia example using Assistance Plus’s permit:
- All mailpieces must contain “ECRWSS” in the address area or within or below the permit indicia.
Acceptable dimensions for EDDM pieces (flat category).
- Rectangular with four square corners or finished corners that do not exceed a radius of .125′.’ (A square is considered a rectangle.)
- Must be one of the following: More than 10.5″ in length OR 6.125″ in height OR .25″ thick.
- Cannot be more than 15″ long, 12″ high, and .75″ thick.
Note: To be considered a flat, a mailpiece must exceed only one of the dimension minimums but be within all flat maximums; otherwise, it is a parcel. Minimum thickness is .007″ (about three sheets of paper) and minimum height is 3.5′.’
For more information, go to usps.com/everydoordirectmail