Direct mail has been at the heart of marketing and promotions for decades and is still effective today. Assistance Plus is here to help you target your market and help your business grow, by utilizing effective direct mail advertising strategies.
What are the advantages of using direct mail?
Direct mail offers you many options to reach your clients. It will allow you to be more selective of the audience for your products and services than other forms of advertising. With direct mail you can narrow down the amount of advertising dollars you have to spend by allowing you to identify those that are most likely to purchase your products.
Direct mail allows you to advertise your products and services without having to compete with other advertisements and provides the highest Return on Investment (ROI) of any advertising median. You can also control the number of people you advertise to. With direct mail you can test market your piece prior to spending a great deal of money on a promotion. You can also repeat your advertising to the same people for increased engagement. Direct mail allows you to stay in contact with your existing clients by updating them on new products and services that you are offering.
With direct mail you are able to take several things into consideration when deciding how to spend your direct marketing dollars. You need to make sure you have an accurate mailing list and have a piece designed that will be opened and read by the people you are marketing to. Neuromarketing research shows physical advertisements have a pronounced effect on consumer decision-making.
Bulk Mailing Services
All of your business needs
Presorted Standard mailings
Presorted First-Class mailings
Nonprofit mailings
Every Door Direct sorting
Bound Printed Matter mailings
Regular First-Class handling of mailpieces
Deliver Targeted Industry Advertising
Education
Increase student enrollment.
Provide valuable information to parents about their child’s education.
Communicate messages about upcoming events to parents, students, and the community.
Educate the community on the academic programs and services that your school is undertaking and providing for their students.
Share assessment results with parents.
Mail test scores and progress monitoring.
Elections
Targeted Mailings for Candidates and Proposition Measures
Customize messaging for political outreach to a donor database for fundraising letters, event flyers and postcards.
Provide voter mailing lists using custom demographics that include but are not limited to.
Voter History
Households
Specific Cities / Districts / Precincts
Walk Papers.
Target today’s voters that best align with a candidate’s beliefs and positions.
Help candidates increase awareness of their positions on issues that are pertinent to the voters that can vote for them.
Communicate targeted messaging that includes experiences, achievements, testimonials, and endorsements that resonate with the potential voters that can get a candidate elected.
Partner with candidates to help them navigate through the USPS regulations to get their mail delivered on time.
Reinforcement of other forms of advertising. Encourage voters to go to a candidate’s website.
Provide a budget for the mailings that are an essential part of every campaign.
Healthcare
Communicate directly with current patients to connect them with their doctors and healthcare team.
Physical appointment reminders of upcoming visits and procedures.
Supplement other forms of communication with tangible reminders of upcoming medical services.
Use patient information to customize mailers that target the patient’s specific preferences and interests.
Test result updates.
Preventive Care / Upcoming Screenings.
New Services available.
Reminders to schedule check-ups / vaccines.
Welcome Packets for new patients.
Mailing tools for better health such as colon screening test kits, pedometers, or promotional materials.
Engage patients with information about offerings and opportunities for upcoming seminars and educational events.
Introduce doctors or new healthcare opportunities.
Targeted mailings to connect doctors with their patients.
Send articles and tips on ways to stay healthy with success stories and patient testimonials.
Use QR codes on mailings to drive patients to your website.
Homeowners Associations
Work with management companies to facilitate communication to homeowners by providing support through outsourcing the association’s mailing needs.
Monthly statements / billing.
Meeting Notices.
Updated policy, regulations, and guidelines changes.
Election materials.
Upcoming Events.
Notification of work being scheduled in the neighborhood.
Processing and mailing the yearly required budget packets.
Mortgage and Real Estate
Build lasting relationships by maintaining communications with past clients.
Increase visibility.
Provide valuable information to past and potential clients that demonstrates you are an industry expert.
Provide tools and resources that educate potential clients.
Keep your past clients engaged.
Provide mortgage and real estate leads.
Nonprofit Organizations
Reach current and prospective donors and volunteers.
Build awareness about the impact you are making for your cause.
Help generate leads using mailing lists that target people who are passionate about your cause or that have donated to similar causes.
Use direct mail to send personalized messages using photos and testimonials that tell a personal story about your mission.
Mail newsletters, letters, surveys, and upcoming event information to raise awareness for your organization.
Use variable data to insert historical donation information in your appeals.
Assist with mailing communication informing individuals of your fundraising efforts to encourage donations.
Drive people to your website to educate them on the vision and goals of your organization.
Help you to access lower discounted postage rates through the post office.
Senior Living
Provide mailing lists that target potential new residents.
Mail notices of upcoming events.
Help you to differentiate your message by mailing a newsletter with announcements about your community.
Send information to people with aging parents to help with the care of their parents.
Share the extensive amenities that are available in your community.
Personalize your marketing.
Waste Management
Residential and Commercial services information.
Billing and customer correspondence.
Mail coupons to residents for trips to the dump.
Educate residents / businesses on recycling guidelines.
Mail bags used for battery disposal and compostable product guides.
Inform clients about Holiday schedule changes.
New Customer packets.
Winery
Cultivate loyal customers.
Build your client base with demographics that will attract new members.
Rebuild connections with current and previous customers.
Personalized wine offerings.
Update members on wine tasting events and experiences.
Tailor messaging for different lifestyles, life stages and interests.
Distinguish your winery by sharing the story of the winery.
Announce wine club offerings and events.
Strengthen your digital presence with direct mailpieces.
Direct Mail Services
Inkjet Addressing – Postcards, Envelopes, Newsletters, Catalogs and Self-Mailers.
Variable Data – Customization and personalization of your mailpiece for direct mail advertising campaigns.
Bar-coding for Automated Postage Rate for USPS.
Printing and Affixing Labels.
Apply Actual Stamps.
Tabbing – Wafer Seal.
Machine Folding and Inserting.
Metering and delivery processes for efficient direct mail advertising.
Collating.
Deliver to Specific Areas With EDDM
Need to target people within a specific area with no specific demographics? Every door direct mail (EDDM) saves money since your mailpiece does not have to be addressed to a specific address. This type of mailing allows your business to target people within a specific geographic area. Specific neighborhoods can be targeted without the need to have the residents’ name or address printed on your mailpiece. No need to purchase a mailing list.
