Consumer behavior changes daily. Assistance Plus provides mailing lists for your business based on factors that will allow you to target the people or businesses that are more likely to purchase your products or services.
Whether you want to mail your pieces locally or nationally we can help you with a tailored consumer mailing list that will give you opportunity and access to reach more potential customers than you likely would not have had otherwise.
Why Purchase a Mailing List
In the long run, acquiring a mailing list is a more cost-effective method to reach individuals than sending a blanket mailing to people that are not in your demographics. Use your advertising dollars to identify the right consumer for your products and services. The right list will help you refine your marketing strategy and increase profits by mailing to those people or businesses that can impact your bottom line.
You can purchase a mailing list for your direct mail project. Your decision will allow you to choose your potential audience. If the demographics that you choose are too large or not large enough you can make the determination to increase or decrease the criteria you have chosen to use for your mailing.
Buying a list for multiple uses allows you the option of using your list as often as you want or purchasing a list for a single use. The option to purchase a list for a single use will allow you to measure the response you receive from your marketing campaign. The rented list is kept up to date, which improves your chances you will reach a larger portion of your ideal audience.
Easy Tips to Improve Your Mailing List
Define Your Direct Mail Campaign Goals
Having clear and specific objectives is crucial when beginning a direct mail campaign. Goals such as increasing brand recognition, acquiring fresh leads, or cultivating customer loyalty are common examples. It is also important to consider what specific results you hope to achieve.
Understand Your Target Customers
Knowing your ideal customer is one of the primary steps in a successful campaign. Determining their demographics, purchasing patterns, or lifestyle habits will make it easier to reach potential clients effectively with your direct mail.
Define Your Ideal Customer
Once you pinpoint your ideal customer, you can build a targeted mailing list that will bring in the best leads. A targeted list can optimize and improve your chances of getting a positive return on your investment.
Pick a Mailing List Type
Mailing lists are key to your campaign’s success. There are several different types of targeted mailing lists available on the market today ranging in cost and appropriateness for your market. By segmenting your mailing list, you will ensure that you’re sending the right message to the right people.
Create a Direct Mailpiece That Aligns With Your Target Audience
Determining the type of mailpiece is important because it dictates the amount of copy and images you can fit onto your piece. Whether you choose to send letters, newsletters, postcards, brochures, etc. your goal is to include a message about your services and a call to action. A good tip before starting your design is to familiarize yourself with USPS Postal Rates and Specifications and read our Direct Mail 101 overview, on the approved placement and spacing of the address block that will meet the USPS regulations.
Types of Targeted Mailing Lists
Some examples of targeted mailing lists we can obtain for your next direct mail campaign are as follows:
Demographics
Age
Gender
Marital Status
Ethnicity
Religion
Households with Children Present that can include age
Households with Seniors Present including age classification
Homeownership Mailing Lists
Home Value
Length of Residence
Year Home Built
Homeowner / Renters
New Home Buyers
Mortgage Data
Affluence
Household / Individual Income
Mail Order Buyers
Credit Card Information
Lifestyle
Hobbies / Interests
Health & Fitness
Geography
Zip Codes
Carrier Routes
Radius
Saturation
Geographical Area – Neighborhoods
Business Mailing Lists
Type of Business / SIC Code
New Businesses
Number of Years in Business
Number of Employees
Annual Income
Need help managing your mailing list?
Learn more about our Database Management service.